A new logo for a future of growth
Our new corporate logo, symbolizing a new phase of growth and development for the FHP Group, was unveiled on Tuesday, October 8, 2024. The new logo retains the waves and blue sea, symbolizing FHP’s port soul and the company’s renewed commitment to traditional activities, but introduces an upward sloping “road” to represent logistics integration and growth orientation. The blue and gray colors were chosen to convey confidence, professionalism and restraint. “The logo change stems from the need to better represent the Group’s strategic vision and identity. Our future growth,” wrote CEO Paolo Cornetto in a letter addressed to all employees, “will be about the full realization of our vision, which will be driven by an increasing integration between port and logistics activities. The new image represents this customer service readiness of ours, which can thus be immediately perceived by the market even by just looking at our logo.”
